Logo creation is tough. We’re not marketers, but we know enough that a logo has to speak for what it represents. Before considering the visual elements, we had to think about what we really wanted to build our community on. Asides from the obvious technology aspect, we wanted something: inclusive, non-corporate, something that could speak for a community — an ecosystem.
Aesthetically, it was really hard to nail down Vancouver, so instead we gathered inspiration from the Pacific Northwest. We took the City of Vancouver’s colours, as well as the Canucks, and modified the colours to be smooth and more minimal to match our ideal look.
Again, because Vancouver doesn’t have anything quite iconic about it other than our overcast greys and rain, we considered using Canadian animals like the moose or beaver. Ultimately we decided to go with the deer to represent the west coast. (It was really tough to make an orca whale wearing a headset work! ):
We used Trello to organize our thoughts, and ultimately decided to create our logo by using a 3D model in CINEMA4D. We rendered it in Octane, and used our palette to reflect off of the model, which gave us the very streamline and realistic tessellation look we were aiming for:
Finally, we took our 6 final looks and surveyed our friends at Indiepod. We decided to cut out the SFU Harbour Centre as it was getting to be a bit confusing with Seattle’s Space Needle, as well as our east coast friends in Toronto’s CN Tower.
The deer was finalized with a greener look, resembling Vancouver’s reputation as The City of Glass. We went with a simpler city skyline, and our mountains to boast!
We love that our logo utilizes a 3D model, impressions of a City of Glass, and our mountains that most Vancouverites see in their daily life. It’s a perfect mix of cool/tech that we hope you love too.
Conceptual art: Melissa Dex Guzman
Final asset work: Kial Natale
Final wordmark: Chuck Bergeron